Double victory for Mercedes-Benz in the “Red Dot Design Concept Award”. Dupla vitória para a Mercedes-Benz no "Red Dot Design Concept Award"

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The F 015 receives the award for trailblazing design, the Concept IAA for high quality of design in Singapore.

Mercedes-Benz

Design

Double victory for Mercedes-Benz in the “Red Dot Design Concept Award”.

F 015 Luxury in Motion.

With the autonomously driving luxury saloon F 015 Luxury in Motion (world premiere at the 2015 CES show in Las Vegas), Mercedes-Benz demonstrates how the car is transformed into a private place of retreat. One key aspect of the research vehicle is the continuous exchange of information between vehicle, passengers and the outside world. Six displays are installed all around the interior for this purpose.

Trailblazing design.

Located in Sunnyvale, Mercedes-Benz Research & Development North America Inc. is forging ahead with the networking of the driver, vehicle and outside world. In the F 015 the passengers can intuitively interact with the networked vehicle through gestures, eye-tracking and touching the high-resolution screens. In the exterior, large LED areas at the front and rear plus a forward-pointing laser projection system are responsible for visual communication with the vehicle’s surroundings. The “Red Dot: Best of the Best” is awarded for trailblazing designs.

Mercedes-Benz Concept IAA.

The Mercedes-Benz Concept IAA (Intelligent Aerodynamic Automobile) is two cars in one: It is an aerodynamics world champion with a Cd value of 0.19 and a four-door coupé embodying irresistible design. Three central features of the “Concept IAA”, the steering wheel, instruments and head unit, form an aesthetically pleasing whole of high quality. In the new E-Class, parts of this visionary concept have already become reality – for example the touch control on the steering wheel and the digital cockpit.

The future of user experience design.

At the same time the study provides an outlook on the further development of user interface and user experience design. The vehicle study brings graphics and animations on a par with the quality of Hollywood films into the car for the first time. The Mercedes-BenzConcept IAA has received the “Red Dot” award. The international jury only awards this sought-after seal of quality to outstanding designs that differ distinctively from comparable designs.