Los Angeles. BMW Motorrad remains on course for growth. "We will continue to grow sustainably and profitably and want to increase motorcycle sales to 200,000 units worldwide by 2020", says Peter Schwarzenbauer, Member of the Board at BMW AG, responsible for MINI, BMW Motorrad, Rolls-Royce and Aftersales.
The American market is an important element in achieving this goal. In the next three years BMW Motorrad is looking to double its market share in the North and South American markets.
"We want to remain the benchmark in the premium motorcycle segment", states Peter Schwarzenbauer.
Focus on American markets
Stephan Schaller, President of BMW Motorrad: "After Germany, the USA will remain the second most important market for BMW in the coming years, too. This is where we see great potential. In the US alone we want to double our market share to ten percent in the next three years."
BMW Motorrad achieves new all-time high in the third quarter of 2016.
With 116.044 deliveries, BMW Motorrad achieved the highest sales figures for a third quarter as of September 2016.
Bagger K 1600 B world premiere – "The Spirit of the Open Road".
The first model focussing on the US-American market, the Bagger K 1600 B, will premiere in Los Angeles. It translates the idea of "The Spirit of the Open Road" as expressed in the 2015 BMW Motorrad Concept 101 into an emotional series production motorcycle.
The model initiative continues.BMW Motorrad sees great potential for the USA in its new Heritage family which builds on the backbone of the highly successful R nineT and its air-cooled flat-twin boxer engine.
Entering new displacement segments.In the future BMW Motorrad will also be entering new displacement segments to an increasing extent.
The BMW Group is basing these prognoses on a stable economic environment.